E & A Mele & Cie
Year of Realization
G. Ricordi - Milano
70 x 49
E & A Mele & Cie: Rare Italian "Stile Liberty" (the Italian equivalent of Art Nouveau) poster for the Mele department store, circa 1900. This is an advertisement for the store's line of layettes for newborns, including christening outfits.
Emiddio and Alfonso Mele, founders of the Mele department store chain, spared no expense in creating large-scale advertisements. Their slogan "massimo buon mercato," featured prominently in their marketing campaigns, which were aimed at the growing middle class.