Buhler, Fritz & Barth, Ruod
Year of Realization
Frobenius A.G. -Basel
49 x 34 3/4
Tek: Marvelous Swiss Modern design poster for Tek toothbrushes by Fritz Buhler and Ruodi Barth, 1948.
Buhler (1909-1963) opened his own graphic design studio in Basel and attained international renown for his work as a designer and illustrator, creating successful advertising campaigns for large companies worldwide. Ruodi Barth (1921-1999), a successful designer in his own right, was at one time employed by Barth and collaborated on this poster.
This photolithographic work is in the collection of the Museum of Modern Art, and is referenced in the book "50 Years of Swiss Posters," P. 66.